Our 'Women of Strength' collection is inspired by the Vanda Miss Joaquim Orchid, the national flower of Singapore. As we looked closer on why this particular species of Orchid was chosen to represent our country, we found out that it was because of its resilience as a species and the ability to bloom all year round.
We were so inspired by its symbolism that we decided to adopt the Vanda Miss Joaquim flower as the centre of our work and use it as a way to celebrate strength in all women.
This collection was launched in celebration of Singapore's Bicentennial year and our 54th National Birthday Day on 9th of August. We have adopted the Orchid as a symbol to represent strength and resilience as a country and as women of the 21st.