March 10, 2016 3 min read



This month, we are excited to share on Small Business Saturday, the first featured brand Arete Goods! Started by two #girlbosses, Geraldine and Diana, they set out to change our reality of uncomfortable ballet flats, blisters due to poor design, or paying more than necessary for shoes that are seemingly perfect. 

Other than ballet flats, Arete Goods also boast a variety of leather goods and shirtdresses that can be made to your exact measurements.


Why did you decide to make shoes? 

Diana and I wear ballet flats very often due to the nature of our work. One Saturday afternoon, we were lamenting about how the flats sold in the market just didn't fit our feet. Even if they fit, they are either expensive and/or not well-made. We then realised that this actually translates into other womenswear too, such as clothing or bag. So rather than complaining about it our whole lives, we decided to take it into our hands!

How would you describe the feeling of a first-time customer the moment they place their feet into your shoes?

As if they are walking on fluffy clouds. We've had quite a few customers who walked out of our showroom in our flats immediately after they first tried them on. 

What’s one thing a customer said to you that stuck in your mind?

A customer tried on our shoes and exclaimed "so comfortable!" five times in a duration of just 10 minutes.

Name one challenge you’re trying to overcome or have overcame with the brand.

Having just started out not too long ago, our stock is quite limited, primarily because the partner workshops that we work with are family run and can only cope with small productions. Thankfully, the flip side is that we have a tight control over the quality of products. Therefore, even if we have a waiting list on some products, our customers do not mind the wait! As we increase our stock progressively, we hope to ensure the quality of our products are not compromised while meeting the increasing demand.

What fashion advice would you give customers of By Invite Only™?

Build a wardrobe comprising of easy pieces, that not only can pull together a polished look at the office, but also will work just as hard on the weekends, in the company of jeans and tees.

What is one thing you never want to see a lady wearing?

Clothing that shows too much of the skin. As designer Celia Birtwell puts it, "true elegance requires a little modesty."

Who is the most stylish man and woman you’re stalking on Instagram right now?

Shini Park (@parkncube) for her effortless style and Nabil (@nabilmust) for his gentleman style!

What song do you have on repeat now?

Zou Bisou Bisou by Gillian Hills

Any parting quote or advice you’d like to share with our readers?

Where can we shop Arete Goods in Singapore?

You may find us online at, our showroom in Macpherson or our latest pop-up at kapok National Design Centre from 8 March - 8 April 2016.


By Invite Only™ X Arete Goods

We hoped you have come to know a little bit more about the brand. Don't forget to check out their webpage or stockists if you are curious about these flats. They'll make sure you'll scream 'So comfortable!' when you try them on. 

[PROMO]: Enjoy 5% off all purchases online and at Arete Goods showroom with the code ARETEXBYINVITEONLY. Valid till 30 April 2016.

Till the next time we meet.

By Invite Only team


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